- instructional principles to design inclusive media literacy,
- educational approaches to promote creativity through critical media literacy,
- an approach aimed at strengthening young people’s participation in cultural and political life.
The operational models will be piloted in different cultural contexts and sectors in society, including education, communications and policy. Also, the target groups illustrate and celebrate the diversity among the European population, ranging from media literacy educators to young people that lack applicable communication and advocacy skills to use media as a tool to raise their voice and initiate social changes.